CPA FERRERE, in partnership with Argentine digital solutions company KYAS and Estudio Orihuela, launched a digital platform that will enable better and easier traceability of value-added products of agricultural origin. In an event held at the FERRERE auditorium, Fixbean, which allows any producer to ensure the traceability of its products to its customers through Blockchain technology, was explained in detail and its application in the wine industry was presented, together with Los Nadies Bodega Almacén.

The event was opened by Leonardo Isoardi, managing partner of CPA FERRERE, who highlighted the need for a high-tech traceability solution for the wine industry and the value of the partnership formed with KYAS. In the same vein was Ricardo Cabrera, president of the National Institute of Viticulture (INAVI), who stressed the importance of the application of technologies to add value to the wines that Uruguay produces.

Fixbean, according to CPA FERRERE consultant Bruno Alario, is an application that uses blockchain technology to enter data related to the manufacturing process of any product, without the need for permanent internet access. Usable on a cell phone, tablet or computer, the platform is highly intuitive, easy to understand and to implement, which allows from the smallest entrepreneur to the largest company to use it.

Manuel Filgueira, director of Los Nadies, celebrated the work done by CPA FERRERE and KYAS and said that Fixbean represents an opportunity for the Uruguayan wine industry to open up to the world and the future with a first-class product with the guarantee of high technology. The businessman was hopeful about what initiatives such as these can do for the future of national production, and affirmed that "this is the model that Uruguay's food system should follow".